The company was established by George Singer in Coventry to make bicycles in 1875.
In 1909 Singer built a series of racers and roadsters and entered several bikes in races, including the Isle of Man Senior TT in 1914. George E. Stanley broke the one hour record at Brooklands race track on a Singer motorcycle in 1912, becoming the first ever rider of a 350cc motorcycle to cover over sixty miles in an hour.
Singer made their first four wheel car in 1905. It was made under licence from Lea-Francis and had a 3 cylinder 1400 cc engine. The first Singer designed car was the 4 cylinder 2.4 litre 12/14 of 1906. The engine was bought in from Aster. For 1907 the Lea-Francis design was dropped and a range of two, three and four cylinder models using White and Poppe engines launched. The Aster engined models were dropped in 1909 and a new range of larger cars introduced. All cars were now White and Poppe powered. In 1911 the first big seller appeared with the 1100cc ‘Ten’ with Singer’s own engine. The use of their own power plants spread through the range until by the outbreak of the World War I all models except the low-volume 3.3 litre 20hp were so equipped.
However, a multiple car crash at the Ards TT in 1935, which was the result of last minute steering box adjustments ordered by race judges as they had deemed the steering to be illegal, caused Singer to leave car racing, and the financial crash hurt Singer sales. Factories closed and the company was restructured in 1936 as Singer Motors Ltd, A short lived attempt at a four cylinder 1.5 litre sports car was one of the few high spots of the later 1930s with the range consisting of just three basic saloon cars (plus derivatives) the Bantam, 10hp and 12hp. The model that changed it was the introduction of the Roadster in March 1939, the same year that World War 2 broke out.
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